Black Friday: Everything you need to know to prepare for it

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Black Friday, which has become a must for all e-commerce retailers with an online store , falls this year on Friday, November 29, 2024, just after Thanksgiving. Also known as Black Friday, this event marks the beginning of an intense period of promotions, extending until Cyber ​​Monday (Monday, December 2), when the best offers are available to customers. In France, Black Friday 2024 remains a very important occasion for e-commerce sites and physical stores to achieve record sales thanks to attractive discounts. Retailers find it an opportunity to attract a large audience looking for good deals on various products, particularly in the high-tech sector.

How to prepare and optimize your site for Black Friday?
During Black Friday, the speed and female database accessibility of your e-commerce site are essential to capture visitors' attention. Mobile optimization is essential, given that over 70% of purchases are made via mobile on Black Friday and Cyber ​​Monday. Additionally, a dedicated Black Friday landing page, featuring the best deals and offers, can guide consumers directly to Black Friday promotions.

Ensure your checkout process is fast and seamless by enabling guest checkout to prevent cart abandonment. Load testing will ensure your site can handle the increased traffic, as inventory depletes quickly during this time.

What marketing and communication strategy should you adopt?
To increase sales, communication before and during Black Friday is essential. In October and early November, start sending teaser emails to build anticipation around Black Friday promotions. Use channels like SMS to send real-time reminders to customers about the best offers and deals available. Additionally, remarketing is a powerful tool for targeting visitors who haven't completed their purchase, with additional offers to entice them back to your site during this Cyber ​​Week.