But there are two workarounds: images and CTAs

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Don’t forget images and CTAs
CTA example Hootsuite

According to Samba Recovery, the average attention span of an Internet user is 8.25 seconds.

That's so little, especially when you think about how much content you want them to read.



Because "the brain 'sees' brands with emotion and memory," Lauren Clemett, director of Your Brand True North , suggests that you:

...get a good library of images to use, put together a 'mood board' to help you create the right emotion with your posts that ties in with your brand identity, and paint a picture for your followers with the stories you share so they find your content relevant and engaging.

CTAs are a necessity because users won't just open your main website to search for the product or chinese overseas australia database service after reading the blog – they need a quick link to it!
However, CTAs shouldn't interrupt the flow of the content. They should be a natural consequence of the content.

From my experience with my clients, I can tell you that the end of your post is the perfect place for a banner CTA. You can also scatter a few smaller CTAs (text, links) throughout the post.

Recommended tool

Pixabay and Pexels offer great public domain images for use with posts.