Create unique content for all pages

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Let's use an example. Which of these URL structures appeals to you more?

a) /clothesformen_403v.gt

b) /clothing/men

It's option B, right? The first one looks messy (and like it's hosted on a shady website). Don't give Google that impression of your e-commerce site.

Best practices for URL structure on retail sites also depend on the page it's used on. This is because URLs should include your keyword and be organized in a way that makes it easy for both users and Google to navigate.

Category pages: URL.com/CATEGORY

For example, I could go with URL.com/company-retreats.

Product pages: URL.com/CATEGORY/PRODUCT

For example, I could choose URL.com/company-retreats/los-angeles.

Here’s how we do it for our Free Backlink Checker :

URL structure

Blog posts: URL.com/BLOG/TITLE
For example, I could choose URL.com/blog/planning-a chinese overseas america database -company-retreat.

3.
We've all heard the horror stories of a Google penalty .

BMW was completely removed from the SERPs for three days.

Overstock was banned from ranking its own company name for two months.

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