The Facebook group ' Van Gogh Inspires Group ' was born and acquired almost 40,000 members in less than half a year. 'It has become a community, where hundreds of messages are shared every day. We then share them on our Facebook pages. It even recently resulted in a group trip to Arles ( editor's note: the place in France where Van Gogh made many of his paintings).'
Whether you are in the non-profit, commercial world or in any other industry or sector, you are buy phone number list always dealing with people. And where there are people, there is psychology. By adding its application to your content strategy, consciously using influencing techniques and structurally responding to the needs of your target groups, you too can increase the success of your content and campaigns on social media.
Now you might be thinking, great for the Van Gogh Museum, but I don't work with cultural heritage, and I don't have all that psychological knowledge in-house? According to the social media manager - who also shared her knowledge and learnings at the SocialToday Event in Jaarbeurs Utrecht on 11 February 2020 - anyone can do what she did. 'Look at the people behind your channels and adjust your content accordingly. Make psychology a (fixed) part of your toolkit and start testing!'