Landing Page: Enter a specific page and the tool will read the page and generate relevant keywords.
Product Category: Select the product categories that best describe your business to discover popular keywords frequently searched for in your industry.
This could help you identify keywords you haven't used yet that potential customers are using to search for businesses like yours.
When analyzing the suggestions the tool offers , keep in mind that if a keyword has a high search volume, there could also be a lot of competition for it, increasing your suggested bid.
Try to choose keywords that are relevant to your special lead campaign so you don't waste most of your budget.
Effective targeting can be especially helpful for companies with a limited marketing budget.
Keyword Planner's targeting filters allow you to customize your ad placement based on your language or location.
This is very useful if, for example, your company has a physical store and you want to reach more people searching for your location.
A keyword may have high search volume nationally or in a broad area. The target filter can help you determine if it's a popular and relevant term in your region.