When we think about digital marketing, we often focus on all the ways to increase website traffic and brand awareness. Of course, activities such as search engine marketing (SEM), banner advertising, social media advertising and email marketing are an indispensable part of any marketing strategy.
But this is just the beginning.
Of course, getting as many likes and shares as possible and a high click rate are all well and good – but what do you do with all the visitors who land on your website?
This is where landing pages come in. In this blog post, we explain japan chat telegram what exactly they are and why you need landing pages to convert website traffic into real customers.
Why are landing pages so important?
Landing pages are more than just web pages where visitors land after clicking on an ad or a link in an email. They help you achieve a specific goal through voluntary opt-in, which requires visitors to actively perform an action - such as subscribing to your newsletter, taking advantage of a discount offer, or registering for an event.
Whatever your goal, you should always aim to achieve the highest possible conversion rate with your landing pages. In other words, you want your website visitors to want to take the action offered, such as leaving their contact details, submitting a review or making a purchase.
How do landing pages support your marketing strategy?
Successful landing pages not only increase the conversion rate, but also offer other benefits:
Better SEO ranking
With a little research, you can create a search engine optimized landing page that targets a specific set of SEO keywords. Paid search advertising with Google Ads or other methods will also help improve your ranking.
In any case, the goal is for your landing page to be displayed as high as possible on the search engine results page (SERP) . This will subsequently bring more potential customers to your website.
How to create landing pages with a high conversion rate
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