Cliffhangers are very useful storytelling resources. They seek to generate tension and emotion in the audience, and create a sort of compelling need to know the resolution to conflicts that are presented as unresolved.
Uncertainty creates multiple doubts and questions in the audience about how the plot will continue. We can say that the cliffhanger is a kind of plot lure that ensures the audience stays hooked on the story.
The secret to a good cliffhanger isn't creating it, but rather resolving it mom database satisfactorily. It's key to be very honest with this device, as it implies a promise to the audience that must be fulfilled.
Creating a huge amount of suspense and then resolving it in a forced or redundant way doesn't work . In the era of content production for on-demand platforms , the mistake of not meeting expectations is often made.
This has led to the cancellation of numerous series that have not been able to accurately resolve their own cliffhangers.
Just like with television series, in marketing, it's also essential to deliver on the promises you make: if you're going to generate buzz with a downloadable e-book, it must contain relevant, high-quality content for the person who downloads it.