By definition, TikTok is an iOS and Android app created by the Chinese company ByteDance. The app allows you to record, edit, and share videos of between 15 and 60 seconds, to which you can add all kinds of visual and sound effects.
Within the social network, you can browse and stay up-to-date with the latest bank database news. In a way, it facilitates immediate content that gains visibility from a homepage that cross-references user data with IG developments.
The Harvard Business Review noted that one of the TikTok creator's successes was that he understood the Chinese government's "concern" about the race for global technological dominance and set out to combine the power of AI with the advantages of the mobile internet to revolutionize the ways we consume and produce information.
And boy, did it succeed. Especially considering that TikTok has reached remote parts of China and India, rural and very poor areas where access was only available to state-run content platforms.
Like other major social media platforms, TikTok offers great potential for businesses targeting a younger audience. Used appropriately, it allows brands to reach their relevant segments and increase their business awareness .
TikTok's audience is primarily made up of young people between the ages of 16 and 24, who make up 52% of its users. (Cocktail)
Through a social media advertising account, you can run various types of ads on TikTok based on your needs and campaign objectives.