Finally, Instagram provides metrics related to your followers. To view them, open Instagram Insights and click on "Audience." There you'll find the following metrics:
Age. Provides information on the audience's age group bc data philippines and divides it into the following age ranges: 13-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65+.
Gender. The distribution of profile followers is separated into men and women.
Follower growth. How have your Instagram followers evolved? Are you losing or gaining followers? At a glance, you can see the evolution of these metrics. Green bars indicate that you've gained followers that day; pink bars indicate the opposite.
Location. This information allows you to identify the top 5 countries (and their respective cities) where your followers are located.
Conclusion
To know how your Instagram posts are performing, it's essential to view the statistics the platform provides and optimize your posts based on the results.
The metrics we've listed and explained above are the ones Instagram Analytics offers. The key is to understand them and then select your KPIs based on your strategic objectives.
This way, you'll be able to monitor the numbers and gain real-world insights into the performance of your Instagram activity. With this data, you'll be able to implement the most appropriate strategic actions.