Analyzing the keywords your users use or the ones on your website is no longer enough to create a marketing campaign. Instead, you must understand the keyword intent behind it and ask yourself: What is the user looking to satisfy when typing a term or a set of terms?
To help you with this process, SEMrush now offers a new home owner database metric that gives you the ability to optimize search intent for keywords. It's the first SEO software in Spanish to offer this type of feature.
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To understand what keyword intent is, you must first understand what a keyword is. A keyword is a term or phrase that users use when searching online.
Knowing them and knowing how to use them allows you to begin thinking about strategies that will help a website rank higher in search engines. Keywords are Google's way of understanding and responding to what a user is searching for.
Knowing this, you might now ask yourself: What about the intent of a keyword? When a user searches for a certain topic or word, it's because there's a concern or problem they're trying to solve: they have an intent or purpose.