AMP technology is an element you can leverage to improve your website's SEO ranking. Therefore, here we'll present some of its main advantages.
Improves load capacity
AMP is a technology specifically designed to improve website line database performance, allowing for much faster loading times . This is key to allowing users to view all of a website's content without having to wait too long.
Best of all, it's a technology that helps websites with high traffic perform better. It uses the Google-cached version to avoid overloading the server.
Helps web traffic
As we mentioned, the percentage of users browsing the web from their smartphones is increasing every day. Therefore, Google highlights websites that use AMP technology to ensure optimal search results.
It can be said that thanks to AMP, you can boost your appearance in the top search results to improve engagement and drive more web traffic.