Work on a keyword list We come to one of the main reasons for the success or failure of a content marketing strategy. Because doing SEO ( Search Engine Optimization ) is essential to appear in Google searches and aspire, with time and a lot of work, to appear in the first positions of the results.
To do this, install a plugin on your blog such slovenia mobile database as Yoast SEO or Rank Math, which rates texts according to Google parameters and gives you practical advice to improve them according to the selected keyword. Keep in mind that the keyword war is getting tougher. That's why, in addition to the root keywords (for example, "flowers"), you have to look for differentiating options such as related keywords ("buy flowers") and the so-called long tail keywords , which are longer, more specific and have less competition ("buy flowers at home in CDMX").
Step for each month With the content axes, formats and keywords defined, it is time to think about the topics we are going to cover in the blog, social networks or the newsletter that our subscribers receive. An important point to keep in mind: to align content with our sales objectives, we have to make calls to action.