What are the ranking factors on Amazon

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When we talk about SEO, the first thought always goes to Google. In reality, an internal content organization criterion also exists on Amazon. The ranking, or the positioning of a product, is given by some specific criteria that have one main purpose: selling.

Keywords are obviously of fundamental importance for SEO on Amazon. When you perform a search on the site's search bar, different lithuania cell phone number list results will appear depending on the words you type. It is therefore very important to include words in the product and seller descriptions that allow the buyer to more easily identify the product category they are looking for.

But it is not just keywords that determine the ranking of a product and a seller. For SEO on Amazon, the recorded performances are also of fundamental importance, that is, the sales placed and the customer reviews. The more a product has been sold, the higher it will appear in the search results.

Regarding reviews, on Amazon you can give each item a number of “stars” that indicate the degree of satisfaction of buyers. The more stars a product has, the higher it will appear in search results.

But customer appreciation is not the only factor that can help you get a good ranking. Equally important, in fact, is the speed at which your products are sold , as this is a fundamental piece of data that determines the profit they are able to make you obtain. And, to calculate it, it is sufficient to apply a simple mathematical formula , based on the following factors:

number of opportunities or page impressions (= the number of people who visit the product page in question);
average sales;
conversion rate;
sales cycle length.