Converted and loyal customers are the most important part of advocate marketing and are your biggest advocates.
If they choose your product or service and love your company, they will go beyond recommending your brand to others. They will trust your company and the value you provide, thus helping to increase your brand’s growth and revenue.
These types of people love your product and value the success they achieve through it, which leads these customers to recommend your solution to other companies they come into contact with.
Furthermore, when these people leave for another company, the chances of them recommending your solution to their new company and generating new business are very high.
However, without a great product and building a trusting relationship with your customers, your business will not achieve this easily.
This is one of the reasons why here at UP2Place Digital we focus qatar mobile database heavily on the happiness and success of our customers and we greatly value their feedback and opinions.
Employees
Over the years, employees have also come to play an even more prominent role in branding and digital marketing strategies.
Here, the statistic mentioned in the introduction to this article applies more than ever: people trust the opinions of friends, colleagues and family more than any other form of marketing. This can be even more important when the person deals with the solution on a daily basis, working with it or for it.
If employees are sharing content and constantly advocating for the company they work for, it can reach more companies and people.
Your employees help your brand and good messaging grow exponentially, while also transforming your employees into thought leaders and knowledge magnets.
A win-win situation for employees and the company – which has a new indirect sales force through its Advocate Marketing agents.
How to find clients who can become Advocate Marketing agents?
Having customers talking to your brand is a great thing, but how do you find those customers in the first place?
If your company uses the Net Promoter Score (NPS) system to measure customer loyalty, that’s your best bet for finding customers who love your products. The stronger their loyalty, the more likely they are to share their love for your company with their contacts.