How to use micro-content in email newsletters

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For example, if you are offering business coaching services, knowing about the coaches and their qualifications will make you more likely to hire them. Or if you support a cause, then you can show who is part of the team and why they care about the cause. It can help connect them with your followers and show why the cause is so important. Email is one-to-one communication, so adding the human touch is always a great idea! Lead Feed Series About Us of leads are not ready to make a purchase.

This means you need to convert them into paying singapore whatsapp number data customers. Automated email campaigns are highly effective at directing leads to customers. How? One way is to gradually email them to help them reach the end of the funnel. For example, you can send a series of welcome emails and then send a series of training emails. You can leak them every few days at first, then every week later. The idea is to continue educating them about their problem and your solution so they are sales ready.

Towards the end of your nurturing series, you can offer them a deal on the solution you taught them. At this point they can make a decision as an informed buyer. Now these emails will need to take a personal approach, so segmentation is key. Be sure to include calls to action, testimonials, and other methods to get them to take action. Friendly Reminders of Pending Expiration Expiration_email If you have a subscription service that requires some users to renew manually, it's a good idea to send friendly reminders.