Indicators for analyzing Outbound Prospecting

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Unfortunately, it is still common today for many managers to not know how to use indicators to analyze outbound prospecting and, in an extremely competitive and technological world , this can cause many problems for these companies' customer acquisition .

This is because measuring and monitoring performance and goals closely is what enables good decision-making at the right time.

Imagine having to decide whether to continue with active prospecting next month or move to a more marketing-focused strategy, when you have no idea how your process is going ?

It's a shot in the dark, isn't it?

So, you get the message, right? Measuring indicators is essential to managing and improving your business.

If you understand the importance of outbound prospecting indicators, come with me and keep reading!


Firstly, indicators – or also KPIs , which means, precisely, key performance indicators, in English – are a way of analyzing important information to determine and explain how you reached your final result in a period of time.

In this sense, these numbers help decision-makers understand UAE telegram data whether the company is heading in the right direction and, if not, check where they need to focus their efforts to make the best possible adjustments.

So, to begin with, you need to understand that it is necessary to have indicators and know how to interpret them , and so I will help you understand each one of them!



5 indicators to analyze a prospecting


Certainly, one of the main characteristics of these indicators is that they are easy to understand and allow the generation of various insights , in addition to the identification of errors and successes , helping you to constantly improve your commercial operation.

So, here are 5 indicators to analyze outbound prospecting!

So, follow the thread:



Efficient productivity indicators


Especially for the prospecting stage, the more activities you perform, the more chances you have of achieving good results. Therefore, it is vital to monitor the number of activities performed by the team and by each salesperson.

How to do this? Well you can measure:

. The number of daily connections;

. The number of calls that generated some progress in the process;

. Number of emails sent, received, opened and replied to;

. Meetings held and scheduled;

. Activities not completed or delayed, to ensure that the cadence of each one is being met and, if not, to be able to see why.



Dealwise Tasks Tab



So, if your problem is, in general, the inefficiency of the prospecting cadence , or the poor results of the salespeople, here is a good way to control this better!