Use of demographic data

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There are many opportunities these days to gather high-quality demographic data about your customers. This data can help you understand who your customers are, what problems they solve, what arguments they are open to, and so on. Your goal should be to learn as much as possible about your customers so that you can better and more specifically reach them.

People have different problems that can be solved with the same product. A renter is likely to be looking for different things than a homeowner, parents have different concerns than childless kenya phone number data people, women are looking for different things than men, millennials are solving different problems than teenagers or retirees. Each of these groups also typically uses different means of expression and listens to different arguments.

You can use demographic data to target specific audiences and reach them with ads that speak directly to them. Google's AI can match the right ad to the right audience, making your ad copy more engaging for your target audience, making it easier for them to pay attention and learn more about your offer.

For example, if you sell cabinets, your e-shop will be visited by many different types of customers. However, a student living in a sublet, a young family with children, and a manager furnishing a luxury apartment will have a different idea of ​​what a suitable cabinet is.

Everyone visits your store, but they have different reasons for doing so. Your ads should reflect this and try to appeal to each type of person separately.