Customers who are seriously interested in your product

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When targeting audiences, you can add the same audience segments that are available on the Display Network and Search Network. These can be divided into 3 main categories: Affinity Audiences, In-Market Audiences, and Remarketing Audiences.

Gmail campaigns are a great place to leverage remarketing strategies . By targeting individuals who have already visited your website and viewed your product, you can create a sense of urgency and israel phone number data entice them to make a purchase by delivering exclusive offers straight to their inbox. Discount promo codes work great, for example. Who wouldn’t want to buy a product at a discounted price?

Demographic targeting
Demographics is another layer of targeting that you can add to your strategy. As with all other campaign types, you have the option to target by gender, age range, marital status, and household income . Using demographic data, you can filter your audience and only reach those users who are most likely to actually purchase your product with your ad.

Automatic targeting
Google loves automation and AI, so it’s no surprise that Gmail PPC advertising offers advanced automated targeting using Google’s internal machine learning algorithms. You have three options for Gmail ads: no automation, conservative automation, and aggressive automation. Turning on automation allows Google to actively find new customers outside of the specific targeting you’ve just set, by expanding your placements on the Google Display Network beyond Gmail. With conservative targeting, Google will only look for users similar to the ones you’re targeting in Gmail on other websites. With aggressive automation, Google will try to reach anyone it believes is likely to convert within your set CPA.