According to the company's vice president

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SQRG's recommendations show what the search engine algorithm should do, not how the results are ranked. What to do? There is nothing new here. The importance of E-AT has been talked about by all SEO experts for a long time. At first glance, demonstrating and improving E-AT is a difficult process, but there is something you can do. The content for the site needs to be updated periodically . In SQRG, this aspect is disclosed in the context of medical recommendations, but this method can be applied to different topics.

Use verified facts in your content. This search engine nigeria cell phone number list prioritizes the reliability of information specifically for scientific topics, but this aspect applies to all topics. Links to expert sources will not be superfluous. Stick to what you know best. It is impossible to be an expert in everything. Work to get as many mentions and links as possible. E-AT often relies on mentions and links from sites with good authority. Smartphone optimization is a top priority for everyone Optimization for smartphones has long been important.

In 2015, the company officially made it a factor that influences ranking. Now all sites have switched to such indexing. Google describes such indexing of a site as "using the mobile version of content for indexing and ranking." What to do? Make sure that the search engine has switched to indexing mobile content on your site. You can check this using Google Search Console . You need to open "Settings", then "Searchbot". Enabling Mobile Content Indexing If Google has already switched your service, you will see the "Googlebot for smartphones" window.