CRO and SEO - competitors or colleagues?

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When you include SEO in your CRO optimization strategy, it will have a positive impact not only on the number and amount of conversions and conversion rate , but also on search rankings and PPC quality scores . However, if you try to optimize only CRO or only SEO, your results are likely to be much worse.

For example, you can optimize your landing page to honduras phone number data be much cleaner and get you twice the conversions. However, if you don't take SEO into account, you can easily unknowingly remove a section of text containing important keywords, resulting in a dramatic drop in traffic.

On the other hand, if an SEO professional does not take CRO into account , there is a chance that you will successfully drive more traffic to your website, but your profits will suffer due to poor conversion rates and high bounce rates. A high bounce rate will result in a so-called ping-pong effect, where users will come to your site but immediately leave due to a poor user experience and search for the next result in the SERP.

These high bounce rates will not only drive your customers to your competitors, but will also ultimately have a negative impact on your overall organic search performance . In some cases, however, the requirements of CRO are at odds with the requirements of SEO. A landing page with excellent SEO may contain an exhaustive amount of information that search engines will appreciate, but may capture the attention of visitors so much that they miss the call to action .