What is Slow Fashion? What does it consist of? What types of brands does it encompass?
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The term Slow Fashion, also known as sustainable fashion , was coined by Kate Fletcher, professor of sustainability, design and fashion at the Centre for Sustainable Fashion in London, in 2007. It is positioned as the antithesis of Fast Fashion or industrialized fashion.
This trend gained fame after the tragedy of the collapse of a textile factory in Bangladesh in 2013. In this incident, more than 1,100 people lost their lives while inside the building. After this event, awareness was raised by companies and consumers, which led to a rise in sustainable fashion. More and more consumers are opting for this type of clothing.
The fashion industry has moved away from a purely aesthetic objective; what exists behind the garment becomes more important every day. Fashion no longer only means being aesthetically comfortable with what you wear or participating in the latest trends.
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It is about much more, it is about buying into area code malaysia list values and principles , about being aware of what lies behind what we wear. For this reason, more and more brands are emerging or opting for Slow Fashion. As a general rule, they are brands that manufacture in the same country and that give special importance to caring for the environment during the manufacturing process and, in addition, they take care of the working conditions in which their workers find themselves.
Consumers, for their part, are showing increasing interest in the origin and composition of the clothes they wear, among other details. They are beginning to play an active part in the process of creating the garment.
An example of this was the last edition of Momad, held on February 8, 9 and 10 at Ifema, Madrid. This last edition brought together an area specialising in sustainable fashion experience or Sustainable experience , which brought together established firms in this niche market that are committed to environmentally friendly activity and responsible social and economic criteria.
At Roas Hunter we work with sustainable brands that produce their products from recycled materials, showing special concern for the environment in the production process and the working conditions of their workshops. Brands such as: Capitán Denim, Tiralahilacha or Lefrik, are committed to adding value to their garments.