Black Hat SEO Black Hat SEO is SEO practices that violate search engine guidelines. Black hat SEO tactics generally do not help searchers or search engines. These tactics can also ultimately lead to penalties from search engines like Google. Canonical tag (rel canonical) The canonical link element is an HTML element that tells search engines that a specific URL represents the primary copy of the page.
Canonical tags can help prevent issues like duplicate chile mobile database content. Cloaking (Page Cloaking) Cloaking is a black hat the content presented to search engines different from the content presented to users. CTR (Click-through Rate) CTR is the rate at which web users click on a URL on your site compared to the number of times they see that URL.
Click-through rate formula: Number of clicksthrough rate Dofollow links Dofollow is a descriptor that describes links crawled by search engines. By default, all links are dofollow links unless they are manually modified to be nofollow links or changed automatically through the site settings.