They run in real time on every query pushed through the engine. While you may think you have a good idea of how to effectively balance bid adjustments for time of day, day of week, device, and location, you're unlikely to do this for every query. Not to mention the countless other factors the algorithm considers when setting bids, most of which you can’t modify manually.
Smart Bidding Signals Maybe you're confident in chile mobile database the top half, but the bottom half is a different story, and this picture doesn't even scratch the surface. Source: Google's Smart Bidding Playbook Some of us grew up in an era where there was concern that robotic arms would take assembly jobs away from automaker workers.
I remember hearing about this and having these thoughts come to mind while considering new smart bidding options. "What do I do if I let a machine bid?" Frankly, there's a lot to do. tedious parts of the job. By letting the algorithm do its work, you’ll have more time to do things that are more important and worthy of your attention.