User interaction has been in the design phase for some time now , but ever since social networks have become as important as they are today, any ability to connect via the web requires a presence on this medium. The traditional concept of using the web to "publish" information unilaterally is not only outdated , but it also definitively limits the possibility of maintaining online relationships with customers or followers of the brand, thus closing an essential avenue for promoting and advertising the company.
Social media is not primarily a means of colombia mobile database advertising, but rather of conversation, and in every conversation there must be at least two interlocutors and a topic of conversation . must have two qualities; he must know how to listen and he must choose topics that interest his interlocutor.
In the case at hand, this means that we must know what our followers want from us in order to be able to offer them content and information of interest to them. In other words, the page must be equipped with elements that allow content management , while also providing interaction with said information from social networks.