Analytics and reporting
The third key point is the correct setup of analytics. The main mistakes in this area include incorrectly configured goals in Yandex Metrica, lack of call tracking, incorrect conversion tracking and mixing of user groups when calculating metrics (for example, conversion) and making decisions.
For successful management of advertising campaigns, analytics must be configured correctly and sufficiently. First of all (for Russia), it is necessary to use Yandex Metrica to collect data on all key actions on the site.
Set goals not only for final actions, but also for intermediate user steps. This will give a more complete understanding of the paths of potential customers on your site.
Call tracking also plays an important role, especially for those germany cell phone number list businesses that accept applications by phone. Dynamic call tracking will allow you to accurately track which targets calls come from and manage campaigns more effectively.
Don't forget about tracking applications via email and messengers. It is important to track all possible communication channels so that the full picture is always in front of you. All this can be summarized as end-to-end analytics in Fair BI. We will talk about this further.
Integration and configuration of end-to-end analytics
Once everything you need for basic analytics is set up, it is important to ensure that information about all communications with clients is collected in the CRM system. Exclude any communications that are not reflected in your CRM so as not to lose important data.
Creating a full-fledged end-to-end analytics is associated with combining all data sources - Yandex Metrica, call tracking, email and CRM - into a single system. This will allow you not only to evaluate current results for leads (and they are converted into sales far from uniformly), but also to adjust strategies for attracting clients based on final sales data.
Be patient in setting up correct analytics and do not rush to launch advertising campaigns without properly setting up tools and a clear understanding of the audience. This will help to avoid most typical mistakes and establish more efficient use of the advertising budget.