How can you help drive business outcomes?

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We’ll give you another example. In many countries, mobile usage is made possible with top-ups initiated by users. Trouble is, if the user doesn't initiate the top-up, your business doesn't get the sale. Your business can streamline this process–and support your bottom line– by sending proactive mobile top-up reminders via messages.

Solution: you send an automated message to your customers who have opted-in, letting them know they’re almost out of minutes and inviting them to top-up directly in-chat. This saves your customer the inconvenience of discovering they’ve run out, and allows your business to take charge of your conversions.

Just like the examples we’ve seen above, financial services brands can also proactively italy mobile database message customers who have opted-in about special promotions or discounts. Let’s say your bank would like to generate increased sign-ups for a new cash back credit card.

Solution: you send a proactive, personalized message to your customers letting them know they can get a reduced interest rate if they sign up now. You’ve just utilized a direct line to your customers, engaging them with a personalized promotion and driving conversions.

With a 2020 report stating that 85% of consumers surveyed saying they would like to message brands directly, it’s clear that businesses need to meet their customers where they’re at– on their preferred messaging platform. Your customers don’t want to take time to download your business’s individual app to get the help they need. They want to use an app they already use every day. Which is why for your sales and marketing outcomes, it’s critical to use a popular messaging channel that has the ability to reach millions around the world.