Stanley – The Viral Tumbler Incident

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Guess – #InMyDenim Challenge
Guess was one of the first fashion brands to tap into TikTok with its #InMyDenim campaign. The challenge encouraged users to showcase their style transformations by wearing Guess denim, going from casual to glamorous.

The lebanon cell phone number list campaign attracted a lot of attention with thousands of users participating, generating millions of views. The combination of creativity and direct audience engagement significantly increased brand awareness and strengthened the brand’s association with style and fashion among young TikTok users.

In 2023, the Stanley brand gained extraordinary visibility on TikTok thanks to a viral video in which a user showed how their tumbler survived a car crash, remaining intact in the flames. This video generated over 3.1 million views , 1.1 million likes, and 52,000 shares.

Stanley seized the opportunity, responding quickly and offering to replace the user’s car, reinforcing its brand as one synonymous with durability and customer care.

This episode highlighted the importance of being ready to leverage viral moments in an authentic and empathetic way to build brand loyalty.