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The task of influencing people is not abstract. There are countless activities that a RIG professional needs to complete before being able to visualize their strategy and understand how stakeholders can contribute to a project. For this reason, we have gathered together in this article everything you need to know about stakeholder management!
What are stakeholders?
A stakeholder is simply one of the parties interested benin mobile database in a project. These parties can be individuals or legal entities, which in practice represent the group that will influence or make decisions about a topic that could impact your business.
The stakeholder concept has been used for decades, but it has been gaining strength as companies realize the value of mapping key players and understand the benefits that this practice can bring to their operations.
Each stakeholder, whether internal or external, will exercise a type of power over the topic of interest, and it is up to the RIG professional to seek a balance between this power and the gains or losses for the organization they defend.
Learn more about stakeholders, according to RIG concepts!
Why is stakeholder management crucial for lobbying?
Firstly, because without stakeholder management there is no lobby. It is not possible to exert the power of influence over something or someone you do not know, says Beatriz Falcão, political scientist, head of policy and community manager at Inteligov.
For lobbyists, this is the daily reality. To lobby, it is essential to know who your stakeholders are, what level of relationship you have with each of them, and how they can help you achieve your objective. If you don't know how to answer these questions, go back a few steps and start over with your strategy.