Time your influencer campaigns correctly

[mstakh.i.mo.mi]

Campaign timing can make or break your influencer marketing results and effectiveness. Time can be broken down into multiple increments in terms of year, day of the week‌ or even the hour of the day that will yield the highest engagement. Understanding time periods and the seasonality of your industry is also important as you might get better engagement at certain times of year when people are paying more attention.

For example, a yoga company launching a campaign during the holiday season may not be the ideal time for investment because people prioritize time with family and friends or travel for vacation. But after the holidays, you’ll see a spike in interest because people often focus on renewing their health and wellness rituals in the new year. Spring would be an ideal time as well. Some metrics to monitor for campaign timing include Customer Lifetime Value, retention rate and average view duration of any video posts.

Allocate sufficient resources
Influencer marketing is an expensive market, so ensure you’re investing enough ukraine mobile database in your influencer program. Along with budget for content creation and influencer fees, include time and personnel to manage campaigns to get an accurate idea of scope and bandwidth to manage your campaigns effectively. Having enough resources is important for quantitative ROI, but also supports effective influencer management by ensuring your partners have an overall smooth experience. We often talk about the importance of paying influencers/creators equitably and on time. Allocating sufficient resources will help you accomplish that.

Integrate an influencer marketing platform into your tech stack
Automate data collection, analysis and ROI tracking through influencer marketing platforms. Make sure your technology stack can measure the impact of influencer efforts on revenue. This involves tracking metrics like social media engagement, link traffic and website traffic during campaigns.