Example social media goals and KPIs for B2B brands
Brand awareness (growth, engagements) and consideration (link clicks, web traffic)
Lead generation (marketing qualified leads)
Competitor analysis (share of voice) and market share
Audience engagement (likes, replies, shares, etc.)
Drive customer loyalty (+ CX) and reduce churn
Customer service efficiencies (engagement speed and rates)
Reputation management
Customer satisfaction
Positive reviews
Example social media goals and KPIs for B2C brands
Brand awareness (growth, engagements) and consideration (link clicks, web traffic)
Find new sales opportunities (conversations to join)
Uncover brand expansion opportunities
Reputation management (engaging with inbound messages)
Increase customer satisfaction
Inspire customer loyalty
Product launch analysis
Competitive analysis
How to create a social media strategy for your business
Once you have your goal in place, it’s time to put together a turkey mobile database strategy to achieve said goal. Let’s break down the essential steps to building a successful social media strategy for your business.
Step 1: Coordinate with relevant teams
Based on the goals you’ve outlined earlier, identify which departments or teams will be most relevant to your social media efforts. For example, you may have a marketing team that will handle the social media strategy, a customer service team that will want to respond to customer queries and a sales team that may want to nurture leads through your social content.