By the advocacy stage, you have satisfied customers that’ll sing your praises and champion your brand.
The beautiful thing about advocacy videos is that customers don’t feel like they’re being sold anything. Capitalize on organic, genuine love for your brand and product using social listening tools like Sprout Social’s. With Sprout Social Listening, you can capture brand mentions from engaged profiles and surface user-generated content.
Profile Overview tab within Sprout Social's Social Listening dashboard.
Not every advocacy video will be viral or come straight from your fans. Brand thailand mobile database strategies can be bolstered by employee advocacy content. Consider showcasing your colleagues to show the ins and outs of your company and why they love working there.
2. Decide on your social media platforms for video marketing
Every major social media platform has its own form of video, so there’s plenty of real estate to incorporate it into your strategy.
If you’ve never used video on any platform, begin with the ones where you already have audiences established. The 2024 Sprout Social Media Content Strategy Report found that Gen Z and Millennial audiences gravitate toward Instagram with at least three quarters of users in these age groups using the platform. Gen X and Baby Boomer audiences lean toward Facebook and Instagram. YouTube has a place in the top five platforms of all age groups as well.
Advocacy: Inspire evangelism
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