May 2023 – more hot news in SEO and marketing

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Which of the current news in the world of SEO and online advertising should you not miss in May 2023?
Instagram adds search ad placement to API
Third-party platforms will soon be able to offer another type of ad placement on Instagram. Meta announced that it is now integrating search ads into the Instagram Marketing API . Instagram added the luxembourg phone number data placement in March, allowing businesses to show promotions based on keywords used in a search query within the app. With the new update, third-party social media management platforms will also be able to offer the same placement. The new placement will be available through the existing Marketing API, where Instagram is integrating the INSTAGRAM_SEARCH add-on

When to block your competitors from appearing in search
Paid display of competitors in search can be resolved legally . Jiří Kučera from Kučera & Associates advises when it is time to defend yourself. Each of us certainly uses the services of Internet search engines such as Google, Bing or the Czech Seznam. Using algorithms based on user-entered keywords, they search for relevant websites that users might be interested in. If someone uses your brand in this way, you may not like it, of course. Probably no one wants customers to see a link to a competitor's website primarily when searching for a name or trademark.