Engaging with their audience, consistently offering new and enjoyable content and ensuring their sponsored and organic materials remain user-generated, Ryanair has reaped significant benefits from their TikTok branded content.
Make your branded content on TikTok similar to your regular TikTok posts. This will help your audience connect with your brand better.
Think about if user-generated content works for your brand. Can you respond to user-generated content that mentions your brand? Can your employees help make your content feel more like user-generated content?
Engage with your audience on TikTok regularly. This is important for both regular and paid posts and will make your branded content more effective.
Create a unique style and theme for your TikTok content to make it more successful. Can you create a key identifier for your brand in your TikTok posts? What kind of brand message and tone do you want to have that’s different from your competitors?
Chipotle
One of the keys to Chipotle‘s success on TikTok is their ability to identify and switzerland mobile database partner with creators who genuinely align with their brand. They don’t just go for the biggest names; they seek out creators who have a genuine passion for food and who can authentically connect with Chipotle’s target audience. This sincerity is what makes their sponsored content more of a personal recommendation and less of a traditional ad.
Also, Chipotle understands the importance of giving creators creative freedom. Instead of imposing strict scripts and rules, they empower creators to infuse their own style into campaigns, making the content more organic and relatable to their followers. This approach not only results in more captivating content but also cultivates a stronger bond between the brand and the creators.