Analyzing content that resonates with your competitors’ audience reveals effective strategies in your industry. If certain topics, formats or channels drive significantly higher engagement among your shared audience, you can use this insight to tailor your content for greater impact.
For example, thermal drinkware Stanley, a brand that’s over 110 years old, spent most of that time marketing to men—specifically flasks for tradesmen and outdoor workers. However, after identifying a growing demand among women, and specifically the eco-conscious looking to reject single-use plastics, they revamped their content strategy to target this sweden mobile database untapped audience. They used influencer marketing for their new Quencher tumbler on Tiktok, using female influencers to showcase the product.
The campaign went viral and lead to Stanley redefining its market presence.
An X post sharing how Stanely's Quencher flask campaign went viral
4. Track industry trends
Staying on top of industry trends is vital to staying relevant and ahead of the competition. Social listening lets you track emerging topics, shifting consumer preferences and evolving market dynamics. By identifying and responding to trends proactively, you position your brand as a leader, and meet customer expectations in a rapidly changing landscape.