Take advantage of trending topics and memes

[mstakh.i.mo.mi]

Sometimes the best social media ideas come to you when you least expect them.

Trending topics on X, Instagram, Facebook or TikTok represent a way for brands to capitalize on topical content. While you have a limited window of opportunity for such content to be relevant, topical posts can score huge numbers.

Joining the conversation is important, but avoid political or potentially sensitive topics. There’s nothing worse than dealing with a public relations nightmare because you tried to be clever.

If you want to keep it on the lighter side, you might stick to tapping into your customers’ sense of humor with memes.

While marketing with memes isn’t for everyone, social media itself is sri lanka mobile database a breeding ground for humorous images and satire. As evidenced by brands like Purple there’s certainly a time and place for memes.

purple meme marketing social post example

Keep in mind that memes do have a shelf life. If your audience isn’t privy to humor, memes can come off as cringe-worthy and out of touch. That said, many brands with younger audiences and a heavy social presence could benefit from some lighthearted content.

12. Partner with another brand
Co-marketing is a win-win situation. Two brands team up on a campaign or piece of content such as a webinar, ebook, or even a special promotion, and each company gets exposure to the other’s audience.