3 examples of successful social media collaborations

[mstakh.i.mo.mi]

To get an even better idea of the types of collaborations you can run, let’s check out a few real-life examples.

Creator-to-creator
This involves two or more content creators teaming up to co-create new content. They may collaborate to promote something or simply to produce some fresh, engaging content for their followers.

For example, the following collab features Leena Dong, Jon Moon, Jeenie, Johnny Ung and Mike Bow. The content creators team up to produce an engaging comedy sketch parodying Korean dramas.

A TikTok post from Leena Dong featuring a still of someone's hand against a blue spain mobile database sky and text overlay that reads "Nobody: Korean dramas be like:"
Creator-to-brand
This is the most popular type of social media collaboration. It involves a brand collaborating with a content creator to promote its products, services or events. Typically, the creator comes up with a sponsored post for the brand. In some cases, the brand may feature the creator in their content.

In the following example, Maison Margiela Fragrances partners with popular perfume influencer Roxy. The creator shares a detailed review of a new fragrance she received as a gift from the brand.