Find out how important social media monitoring is for the 2018 elections and the best way to do it.
Social media has established itself as a space for relevant discussions for all of society, including politics. Therefore, any politician who already has or wants to have greater visibility in order to be elected needs to invest not only in feeding these channels, but also in monitoring social media.
Social media monitoring involves the work of observing, collecting and analyzing data and information produced by users on these media.
It should be one of the priorities of the electoral campaign and of everything that involves digital marketing, because it is through it that you become able to predict scenarios, know the opinion of voters and potential voters and what image they have of the candidate, what is the positioning of the opponents, and an infinite number of other points that lead to the construction of a good campaign.
Social media monitoring: why is it important?
The need to monitor social media well is largely due to the relevance jamaica mobile database and great influence that these platforms have had on the lives of the average Brazilian. Social media is now one of the main focuses of political debate.
70% of our population already has access to the internet, which means that around 126.9 million people are connected. We, Brazilians, are the 3rd nation that spends the most time on the web, spending an average of 9 hours and 29 minutes per day on the internet .
Of this number, 140 million people are social media users. Of the more than 9 hours spent on the internet, 3 hours and 34 minutes are spent every day on this type of platform and Brazil has already risen to second place in the world ranking. All this data was released by the Pag Brasil portal in 2019.
The numbers are impressive and these media can no longer be ignored or left out of any electoral marketing strategy, becoming, alongside traditional media such as radio, TV and printed newspapers, one of the main tools for those who want to be elected.