11 marketing leaders who put social media first

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According to The 2025 Sprout Social Index,™ around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. But many practitioners are skeptical, as they struggle to secure the headcount and resources they need.

To be a marketing leader who fully understands social’s potential, you need trusted inspiration and guidance. We’ve curated a list of 11 marketing leaders charging toward a new age of business—one with social positioned firmly at the center.

Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy.

Tulani André, VP of Social, National Geographic
Tulani André is the Vice President of Social Media at National Geographic, a brand philippines mobile database that boasts over 800 million followers on social. Yes, you read that right.

National Geographic is a bonafide powerhouse in the media world. Their first published issue ran over 100 years ago, and they’ve continued blending a passion for nature and conversation with a deep understanding of their reader base to capture curiosity and inspire action.

André uses her passion for community building to not just grow National Geographic’s followers, but also tell compelling stories that get their audience engaged. Whether it’s offering advice to maintain a healthy diet or sharing videos about the daily lives of snowy owls.