5 best practices for celebrating Black History Month

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Here are five best practices for brands to follow:

1. Recognize Black history 365 days a year
One of the most important best practices is to not seclude awareness to just once a year, which applies to all cultural heritage months. Brands need to consider how they’re championing Black people, culture and achievements beyond one month.

“I want brands to know and be cognizant that this is an ongoing celebration. Be paraguay mobile database intentional about finding ways to acknowledge the celebration, otherwise it could be perceived as performative,” Blackburn says.

Recognizing Black History Month means brands need to go beyond marketing messages that preach solidarity but offer little action. If brands are serious about celebrating the Black community, that commitment needs to extend into the business and become part of the brand’s culture.

While it might start with the best of intentions, brands need to consider the impact of their celebrations. Take a moment to recognize your brand’s role in the conversation, question who benefits from your Black History Month ideas and consider how those ideas can become staples in your brand’s culture.