Ganna Shepeleva , Head of Digital sales analytics MEGOGO

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Anna Ivanova , Head of Consulting OWOX
Yevhen Polonychko , Senior Software Developer at ELEKS
Ilya Sandyriev , head of the agency sandyriev.com
Igor Miroshnychenko , Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department of Mathematical Modeling and Statistics, KNEU
Setting up conversions based on an audience trigger
The methods described above were not unusual if you cayman islands telegram data have worked with other analytics systems before. A similar method has been used on Facebook for a long time.

The last way to create events in Google Analytics 4 is fundamentally different from everything described above. In this case, the event will not be the user performing a specific action on the site, but rather reaching a particular audience. This method will be very relevant if you need to mark as a conversion a certain sequence of actions performed on different pages of the site.

For example, I don't have any specific conversions on my blog, such as a purchase, but I do have an add_to_cart event that fires when the article tab has been active for 30 seconds and the user has scrolled through at least 50%. Let's say I decide that I want to count sessions in which a user has the add_to_cart event fired three times as conversions . To do this, I'll create an audience with a sequence of these actions (feel free to combine different events in this editor) .

To do this, I will create an audience with this sequence of actions
The next step is to click the Create button in the "Audience Trigger". In the Event name field, write a name for the new event. This is what will be recorded when a user enters your audience. It is a good practice to add the prefix audience_ to such an event so that you can later understand which events are sent from the site and which are created based on audiences.