1.5 Content copied and rewritten By now even the walls know that Google doesn't really like content copied literally. But what about “heavily inspired” or rewritten content? Well, it's very clear in the Guidelines: quality raters are told to come down hard on copied or slightly modified content. And this also applies when the original source is cited! Content created " with no or very little time, effort, or expertise " receives the lowest quality rating ever, the same as spammy or fraudulent pages.
In short, Google wants you to put sweat and blood france telegram data into your content. Therefore pay attention to the rewriting operations and how you take inspiration from the sources, work to rework the information well and insert it into an original and authoritative context. I know, this may seem paradoxical if you think that, with algorithmic updates like MUM , of sites to distribute them directly in SERPs. In any case, the message is crystal clear: the quality bar is rising higher and higher, you must be able to keep up or resign yourself to succumbing.
2. Supplementary Content Supplemental or secondary content is, according to Google , anything that “does not directly help the page fulfill its purpose.” By exclusion, secondary content is everything that does not fall within the main content or ads: sitebar contents, navigation links, newsletter subscription banners, comments, etc. Secondary content affects the quality of the page to the extent that it contributes to a good user experience . In other words, this part of the page must not interfere or affect the quality of navigation and must not prevent users from using the page correctly (especially from mobile).