The basic rule: people love people and people remember people.

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Customers say they will be more loyal to a brand if the CEO is open and communicates their values.
Over 30% say it will inspire them to make a purchase.
Over 30% say it will inspire them to make a purchase

There are statistics from the international publication “ bulgaria telegram data How Customers Relate to Brand Openness ”. According to it, people show greater loyalty, recommend the brand to their friends, because everyone is tired of perfect pictures, but humanity is still lacking. Therefore, integrate people into your profiles as much as possible. If we are talking about personal brands, this is basically how it should be. However, at the same time, we only move away from the professional part and share personal information, hobbies, and our entertainment.

If we're talking about a brand page, mix it up, talk about what the team is doing or how the CEO came to develop your brand. Write a basic rubric in the plan and publish cool information about the people in your brand there.

Fast food content
Fast food content

The next trend is fast food content .

Now there is only 1.7 seconds for people to pay attention to your content. Competition is growing, we are becoming more dynamic and are not ready to devote a lot of time to one piece of content. We must understand this and adapt our content to this trend as much as possible.