Increasing the number of items in the check;

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hasibaakterss3309
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Joined: Thu Jan 02, 2025 7:10 am

Increasing the number of items in the check;

Post by hasibaakterss3309 »

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What can be achieved with online and offline recommendations
A large Ukrainian electronics retailer, Foxtrot , implemented belgium telegram data recommendation blocks on its website with the help of eSputnik . This tool had several tasks:

increasing conversions and targeted actions in the online store;
increasing cross-category sales (accessories and related products).
When forming recommendations, the neural network takes into account the purchase history of a large number of customers, product data (description, price, related categories), and the history of interaction with the site of a particular visitor. Developers and data analysts, together with company representatives, discuss the specifics of a particular business and edit the work of the neural network for it. Thus, artificial intelligence forms the most relevant set of recommended products for each visitor.

In the online store, blocks are placed on the main page, in categories, in product cards, and in the cart.

In the online store, blocks are placed on the main page, in categories, in product cards, in the cart.
After implementing recommendations, interest on the retailer's website increased by 10%, and conversion growth was 5% . Plus, in April 2021 alone, thanks to recommendation blocks, accessory sales increased by 16% .
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