Typically bid on a cost-per-click or cost-per-action basis

[numberlist]

You can also pay per action or acquisition, which is essentially a model that guarantees conversions happen at an agreed price. In social media marketing, you may also come across pay per engagement, which gives you the opportunity to pay for likes, shares, and even comments.


Additionally, in mobile app marketing, you can even pay per install. Ultimately, video advertising is largely based on a pay-per-view model. Popular types of paid advertising Search advertising: Search engines like Google allow advertisers the opportunity to place text ads alongside organic search results.


Google Ads is the most popular advertising malaysia whatsapp number data platform. But other search engines like Bing also have platforms that allow you to reach audiences who are actively searching for services similar to yours. Display advertising: With display advertising, you place text or image ads on web pages and in mobile apps.


These banner ads come in a variety of shapes and sizes, and you’ve probably encountered them while navigating the web yourself. You can target your display ads based on the content on the actual page, the site itself, or even by user attributes, such as interests or demographics.