Different products not only serve a different purpose

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So they are in the center of this chart. they also appeal more or less to different age groups. YouTube and Facebook are used by people of almost every age group.


Tiktok, for example, is less used by older age groups. LinkedIn is slightly more accepted among the 30 to 49 age group, largely due to its specific focus on professional networking. Not only do you have to evaluate the reach of a particular network, but you also have to consider the volatile nature of Social Media.


New platforms pop up all the time. Some gain lebanon whatsapp number data traction right away. Others fizzle. Some, like TikTok, start with a niche focus and become popular in a short period of time. It’s good to keep all of these things in mind as you begin planning your digital marketing strategy.


Joining a network early is higher risk but also higher reward It really all depends on your goals. Take the time to evaluate different networks and try to make sure your message reaches the right audience on a platform where they are most likely to pay attention to it.