Let's look at the stages of developing an SMM strategy.
Definition of the concept. The strategy is built around the main idea, according to the principles and business plan of the brand. Making a list of competitors and identifying your own advantages, as well as voicing and recording them will help build an effective promotion scenario. And the team will simplify interaction and understanding of the tasks.
Setting goals. The main questions that need to be answered as specifically and honestly as possible:
What do we want to achieve with social media?
What are we going to do for this?
When do we plan to receive the results?
It is important that even small tasks in social networks are combined with the global goals of the company.
Creating a portrait of the target audience. An important stage a complete list of unit mobile number database on which the success of promotion depends. In addition to demographic data, it is necessary to collect information about what subscribers do, are interested in, which bloggers they follow and what they buy in social networks. As well as their daily routine, this information will help to correctly set the time of marketing activity.
Selecting priority sites. Different social networks have different audiences. To understand which social networks to invest resources in, you can study research published online about the audience on specific sites. Spy on competitors, where they post content and how many reactions they receive from the audience (likes, comments). And also conduct surveys among your client base.
Competitor analysis. It will help to understand where competitors' clients come from, evaluate the effectiveness of their SMM strategy and adopt their strengths, as well as highlight your competitive advantages.
Approval of KPIs. The list of performance indicators should be compiled taking into account the specifics of the segment, strategy, goals and objectives of the brand, as well as the time period in which they need to be achieved. The indicators may include: the number of new subscribers, reach, engagement and conversion rates, cost per client.
Creating a content plan. It is better to make a plan for a month, taking into account the possibility of including urgent news and announcements. The table should contain the dates of upcoming publications, topics and types of posts (entertainment, informational, advertising).
Promotion planning. At this stage, it is necessary to determine the budget and timing for advertising, agree on guest posting or mutual PR.
Publication timing. It is important to post the optimal number of publications: too infrequent or, conversely, too frequent posting can alienate subscribers.
Collecting statistics. Data on reach, reactions and reposts will help you understand what content is more attractive to subscribers and encourages them to perform the target action.
Analysis and optimization. Tracking the implementation of KPIs will help you adjust your strategy in a timely manner and work on mistakes.