But they also involve audience segmentation

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In this scenario, sem (searching engine marketing, in portuguese search engine marketing) emerges, a set of techniques that aim to use these engines for promotion on the internet. In this article, we will explain the following points: what is sem? Seo — search engine optimization sponsored links — paid media why is sem important? How to do sem? Let's go? What is sem? Search.

This strategy can be used to promote businesses online or nurse database offline, and also to promote actions that take place virtually or physically. Sem is divided into two parts. One of them is seo, which aims to generate more organic traffic for a given domain. And the other is sponsored links. We are talking about ads that are displayed on google and other platforms.

These materials involve strategies such as keyword research and other techniques in common with seo. analysis and strategies more aligned with traditional advertising media buying. In short, sem can be described as a kind of umbrella. Underneath it are seo and other techniques that help the company appear and be well positioned in searches on the main search engines.