How to Use Lead Magnets in Email Marketing

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For example, the inbox is full or there is a problem with the recipient's server. Often in such cases, the recipient's server holds the email until the problem is resolved and then forwards it; However, to avoid risk, resending the e-mail can be tried later. Hard bounces, which occur due to permanent reasons, consist of messages that are tried to be forwarded to e-mail addresses that are no longer valid.

For example, that e-mail address has been chinese overseas australia data deleted. So, what is the importance of measuring bounces? Calculating these bounces serves to measure the quality of the database from which emails are sent. Having a large number of bounces is bad for email deliverability, and addresses with bounces should be removed from the database without delay. If the number of these bounces increases or is repeated frequently, internet service providers (ISPs) may blacklist the email sending IP address for sending 'spam'.

What is list growth rate: It is the growth rate of the list of e-mail addresses within a certain period of time. How to Calculate: [Number of new subscribers – (Unsubscribers + Those marking emails as spam)] ÷ Total number of addresses in the list Example: (new subscriber – unsubscribe and spam notification) ÷, person list = list growth rate Why Is It Important? Besides the rates that require action (CTR and conversion rate), changes in the email database are also very important for the future of email marketing.