20% of projects involve a copywriter in the preparation of the web and only 10% in its planning. And that is a mistake. Several examples show and the following table describes why a copywriter should be present from the planning stage of the web.
In conclusion, Jan gives some useful tips on how to strategically create content and how to find a suitable copywriter.
Petra Větrovská has prepared nine useful tips for getting customers more effectively . It was already the last lecture and fatigue was slowly coming despite the abnormal coffee consumption, but I still had no problem maintaining my attention throughout. Petra's lecture was certainly the most practical of all and I don't know if it was the organizers' intention or a coincidence, in any case, including such a lecture at the end was a good move .
Although the title of the lecture speaks of nine tips, I will only list them and focus more on the tenth.
Check search queries
Increase click-through rates with formal text edits
Improve landing page quality
Experiment with price
Focus on time linkedin database in remarketing
Use negative remarketing
Offer price based on performance at different times
Maximize sitelinks
Advertise your complete current product offering (product listing ads)
Finally, Petra focused on a recent innovation in PPC campaigns and their management, namely extended campaigns. These offer some useful "tricks", such as variations of offers according to time, place or device and according to the context in which the user is located. We can offer a different advertisement to a user who is searching on a mobile phone and is standing 300 meters from our restaurant, and a different advertisement to a user who is searching from home. Given that this is a recent innovation that surprised Petra while preparing for the presentation, only the basic information was covered in the lecture, others gradually appear in various places on the Internet, for example on Petra's personal website .
Nine tips on how to get customers cheaper
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