It's funny that since then, Apple and Spotify started to really compete for the number 1 spot, but even though Apple was first, Spotify gained a lot of popularity and now leads this market.
At the beginning of the content era, we only had a handful of formats singapore phone number list available, with written content being the main one. But now, with social platforms, we have a lot more to explore. Video became more popular than ever, and now the time has come for podcasts.
As the world evolves, people are becoming busier and busier. We have never faced the reality that we have so much to do. It even seems like 24 hours is no longer enough, and podcasts make multitasking possible .
The exciting thing is that they are extremely versatile and are not only a form of entertainment but also a channel to teach, connect and inspire other people. For marketers, they are a great way to build brand awareness and engagement.
Today we have over 700,000 active podcasts and 29 million podcast episodes available . There are podcasts for literally everyone and every topic you might be interested in: technology, pop culture, politics, opinions, comedy, and more.